Metrics
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Solving the RevPAU vs. GOPPAU Equation
We don’t guess. We Optimize. In the 2026 multifamily landscape, top-line Gross Potential Rent is a vanity metric. Bottom-line efficiency is the only metric that matters. To understand where your portfolio actually stands, you must look at the spread between RevPAU and GOPPAU. At IgniteRevs, we use this delta to move beyond guesswork and into…