Rent Strategy
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The Architecture of Price: Ignite Amenity Value
In the multifamily industry, revenue strategy is often treated as a single number. But to truly drive Revenue Intelligence with Velocity, you must deconstruct the rent composition and price amenity value accurately. Apartment Unit Rent is fundamentally derived from two components: To accelerate results, you cannot treat these interchangeably. You must first secure your foundation…
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The Value of a Dollar Changes: Your Base Rent Strategy
Value is truly in the eye of the beholder. I have seen many lease-ups where a certain floor plan was to drive rent collected because of how amazing it was. Or, acquisition properties where the internal underwriting team was convinced their projected rents were accurate. Even suggesting a 2 bed 1 bath could be priced…